Perhaps you’ve heard of the recent “Ice Bucket Challenge” frenzy or perhaps you haven’t, either way its something we should all pay attention to.
Fueled by social media outlets such as YouTube, Facebook and Instagram, the Ice Bucket Challenge is when someone volunteers to get doused in ice water, donate $10 or more, then challenge several other friends to do the same. The videos are hilarious to say the least. Amazingly, despite the humorous and outright silliness of the challenge, it has helped raise over 40 Million dollars in the past two weeks to support research for ALS disease.
According to the ALSA website, “Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle
movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.
At Peacemakers, we pride ourselves on our partnerships. We believe that making a change in the world has to be a team effort and when we align ourselves with other organizations that are winning, we all win.
We decided to support the fight against ALS and our founder, Rich Wilkerson, completed the Ice Bucket Challenge. Organizations like ALSA, The Children’s Trust, Charity Water and Peacemakers all rely on the generosity of people like you. Just as organizations need to partner with each other, we need you to partner with us.
Would you be willing to support us today? We’re asking for your help and monthly support. Even committing to only $5 a month makes a difference as we help impact lives across the globe. Join us.